Tag: Customer Experience

Don’t Let Business Objectives Get Lost in the Cloud

When application components reside in different locations, visibility issues arise that can hinder a holistic view of the corporate environment and create a disconnect between IT operations and the enterprise in terms of timely, effective decision making. Will moving to the cloud make your organization more agile? Will the cloud computing improve productivity? What are the security and compliance implications of cloud-based storage? Maintaining a business-centric cloud strategy keeps the emphasis on business objectives rather than focusing exclusively on specific cloud features.

A primary benefit of aligning cloud architecture and corporate goals is that you can obtain a faster, more thorough understanding of what cloud computing services your customers employ, which, in turn, helps you create a better overall customer experience. In other words, you’re able to go where your customers go. Alignment also helps provide valuable data about how your customers gather information before making purchase decisions and where they buy products, providing an assessment of customer buying behavior.

Don't Let Business Objectives Get Lost in the Cloud

Cloud-based storage strategies are a technological element in a corporation’s overall digital transformation initiative to secure future growth, improve customer experiences, and streamline operations. Says Brian Solis, Principal Analyst at Altimeter Group, “There is a big disconnect with executives and shareholders. The board is equally guilty. They look at all this stuff as cost centers, when, in fact, they are investments in the future of the organization. Not just the health, but the ability to compete in a digital economy that’s constantly evolving.”

Put the Customer First

The overall customer experience is an often-overlooked but vital component when defining an enterprise-wide cloud strategy. A simple way to ensure an aligned approach is to routinely evaluate whether both IT and executive expectations are being met in terms of the customer. An honest look at business processes – such as how long order-processing takes or how quickly customer support reacts to user issues – reveals whether the two areas are truly aligned or have fallen into misalignment. Ideally, a company’s business strategy should guide IT operations as to how to use cloud infrastructure to resolve any shortcomings.

Connect with Stakeholders

Maintaining an open, ongoing dialogue is essential for successful collaboration among IT professionals and company executives, whose goals at first glance may seem misaligned. Bridging the gap between the two areas is typically more of an educational effort than a true misalignment. Stakeholders often have opposing points of view about the company’s future needs, so simply initiating a group consensus about the role that cloud will play in the future is essential to successful alignment.

Establish IT as an Innovator

Public, private, and hybrid cloud options currently dominate many corporate innovation discussions. By leveraging the cloud as an example of IT’s rapid adoption of emerging technologies for competitor advantage is a savvy way to establish IT as an incubator for technological leadership. Liaison with the marketing, sales, product development, and service teams to determine how cloud computing can help their efforts and they will return the favor by looking to you for future leadership.

About AllianceTek

AllianceTek employs a global team of more than 100 skilled developers and consultants who specialize in cloud computing solutions and provide comprehensive, scalable, and extensible development roadmaps. We keep up to date with the latest technology platforms and bring originality and innovation to the IT business solutions we develop. We believe it takes a global village to create technology that’s on-time, on-budget, and on-target with your needs.

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